Domestic violence appeal
Lift leaflet (front). A wonderfully tactile piece, made from real wallpaper, with frayed edging.
Lift leaflet (reverse). I like the matter of fact tone of voice. Because some subjects can be dramatic without hyperbole.
Some victims of domestic violence aren’t even in the room when it happens, but they’re still scarred by it. To dramatise how the NSPCC helps children and families affected by violence, we dramatised how children must feel when, just a wall’s thickness away, their mother is being beaten.