Diabeaten

DM pack – outer.

Some big plans. Literally. A3.

Big plans reverse.

Letter front.

Letter reverse.

DM pack – outer.

A rallying cry for supporters.

Brochure – spread.

Letter – front.

Letter – reverse.

I once presented a concept for a Diabetes UK pack that featured a skip full of prosthetic limbs. The line was something like “In the future, this is the only place you’ll find prosthetic limbs”. One client said it reminded her of Auschwitz. It didn’t run, thankfully. These ones did. They’re much better.


  • For Diabetes UK

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